The work of a restoration job doesn’t stop when the structure is dry and the truck leaves the site for the last time. Even after the restoration work itself is done, contractors still have to handle the insurance billing and payment process. The insurance claims process has its fair share of challenges for restoration contractors. One challenge contractors see is insurance checks getting sent to the homeowner instead of the contractor. Chasing down insurance payments that are sent to the homeowner is more than an inconvenience. It can also lead to unnecessary friction in the contractor-customer relationship and a delay in payment for the contractor.
At One Claim Solution, we’ve worked with a lot of restoration contractors who have been faced with this challenge before. Fortunately, the claim payment ending up in a customer’s hands can often be avoided, or at least made easier, with the right strategy. Today, we are here to talk about how.
Most homeowners are not familiar with how the insurance claims process works. Many have never dealt with a water loss before. “Most homeowners don’t know what to do with the insurance check,” OCS Co-Founder Josh Ehmke says. “They think it’s theirs.” With the limited understanding most homeowners have of the insurance process, it makes sense that they could come to this conclusion. After all, they are the policyholder.
But as every restoration contractor who has found themselves in this situation knows, this assumption can lead to some challenges. They may forget to send you the check, cash it for their own use, or assume you’ve already been paid. Then, your team has to spend hours tracking down funds for work you’ve already completed. Naturally, this can be really frustrating for everyone involved.
The longer it takes to collect payment, the more strain it puts on your business. Even in the best payment scenarios, you often have to pay your technicians and cover material costs before that carrier payment is in your hands. But when the check ends up with the homeowner, that leads to even more delays and cash flow pressure. It can be challenging to run a successful business when funds are low and you have payment for several large jobs up in the air at the same time. The sooner you can get paid, the better. When one job’s funds are held up by homeowner confusion, the time it takes to track down that money impacts every other job on your calendar.
It’s always going to be uncomfortable to have to call a customer and ask them for money that they were never intended to keep. Most property owners could use the extra money. It can be hard for a homeowner to hear that the money isn’t theirs, unlike they thought. “We’ve seen homeowners get a check and be 100% convinced it was theirs,” Josh shared. “They thought it was compensation for the loss they went through.” Even if the conversation is handled professionally and goes well, asking for that money creates friction and adds unwanted complications to your relationship. In less ideal scenarios, this misunderstanding can escalate into the homeowner refusing to pay or posting bad reviews. It’s always going to be better to avoid having to have this conversation in the first place.
So, what can you do to avoid insurance payments from ending up in the wrong hands? The right paperwork and conversations can help you prevent this scenario, or at least make it less painful.
An Assignment of Benefits (AOB) gives restoration contractors the legal right to work directly with the insurance company and get paid directly without it having to pass through the hands of the homeowner. When an AOB is in place and the insurer follows it, you don’t have to worry about the homeowner spending the payout or losing the check. You also don’t have to waste time chasing down that check from the homeowner or have those awkward conversations.
Having an AOB is also often better for the homeowner. They don’t have to learn overnight how the insurance process works. Instead, they can count on their contractor with claims experience to act in their best interest. They can also skip the long phone calls to their insurer. That alone is often a good enough selling point for homeowners. No one enjoys hold music.
After a water loss, homeowners are in a vulnerable position. They just want to understand the process enough to alleviate their worries of being taken advantage of. The key is to clearly explain how an Assignment of Benefits agreement works and how it benefits the homeowner. When you do this, an AOB is a relief to the homeowner, not a concern.
While AOBs are permitted and recommended in most states, Florida and Texas have restrictions surrounding their use. If you’re a contractor in one of those states, they may not be the right solution for you.
Communication will always be one of the most important keys to avoiding frustrating situations with the homeowner. Every restoration job should begin with you explaining to the homeowner the key parts of how the insurance process works. Explain that insurance funds are intended to pay the contractor, not the homeowner. If you are in a state without AOBs, or you have other reasons to suspect insurance funds may end up in the homeowner’s hands, explain from the start that they will need to direct that insurance payment to you. When this expectation is established from the start, you can avoid many of the biggest challenges that come with insurance payments ending up in the hands of homeowners.
At One Claim Solution, we’ve helped restoration contractors navigate getting insurance funds returned to them from the homeowner. We also help our contractors make sure their paperwork and communication strategies are designed to give them the best chance of avoiding that situation in the first place. Let OCS help with your insurance billing. We’ll handle the paperwork, the follow-up, and the negotiations so that you can focus on the work, not chasing money. Give us a call today.