In the restoration industry, building a reliable accounts receivable and restoration insurance billing team can be one of the hardest parts of running your business. It’s also one of the most important aspects of your business that you need to get right. You can have a solid team of technicians, a good marketing strategy, and strong customer relationships, but if your billing process is constantly bogged down by turnover and inefficiency, it can slow everything else to a crawl.
If your restoration company is struggling to build and keep a strong restoration insurance billing team, you’re certainly not alone. At One Claim Solution, we talk to restoration contractors nationwide about their claims billing, and we’ve seen many of them face these same hiring and retention challenges with their restoration insurance billing team. The first step to solving any problem is understanding it, so here are some of the reasons why hiring and retaining employees for these accounts receivable positions can be so challenging.
Even on a good day, the work of a restoration billing team member is tough. Accounts receivable team members often find themselves stuck between two frustrated parties: the contractor who wants to be paid and the insurance adjuster who doesn’t want to pay. They spend their days reviewing line items, submitting documentation, and chasing down responses, often only to be ignored or denied.
To succeed in this job, AR staff have to develop thick skin, stay organized, and have a working knowledge of how to justify a restoration invoice, none of which is easy to come by. It’s emotionally draining and technically demanding. With the right restoration insurance team organization, training, and hiring strategies, it’s easier for accounts receivable employees to succeed in these positions. But without the right support from leadership, it’s not surprising that this kind of role can lead to frequent turnover.
At the end of the day, employees want to feel that they’re doing a good job. Because working on a restoration insurance claims team is so specialized, new employees often have experience in roles that are related (like being an insurance adjuster, office staff for a restoration company, or accounts receivable for a non-restoration company), but not the same as restoration insurance claims work. That means the job often comes with a longer learning curve for new hires. When a restoration company doesn’t have a robust, carefully-designed new hire training process for their restoration insurance billing team, it can leave new hires flailing, feeling unconfident and unfulfilled, driving low new hire retention rates.
In many companies, their restoration insurance billing team is small. This often means that training and managing the position falls to someone in upper management rather than a fellow restoration billing specialist. Some of these managers may be up to the task. But others are not. Successful restoration insurance billing requires an understanding of restoration work, accounts receivable processes, and how they intersect with claims and insurance companies. Without a breadth of expertise in all of those areas, even the most well-meaning manager will struggle to adequately prepare and equip the new hires on their restoration insurance billing team.
Restoration work comes with busy and slow time periods. After all, that’s what happens when a notable portion of your work is influenced by the weather. Your restoration insurance billing team will certainly not be immune to these workload highs and lows. Swinging from overwhelmed to bored can leave your billing team with “whiplash,” leading to higher turnover.
This is one of the hardest drivers of restoration insurance billing turnover to combat. You can’t change the weather, and you only have limited control over when the phone rings. It’s hard to find a staffing model that works when demand changes so quickly. You don’t want to overhire and spend on salary when it’s slow, but you also don’t want your AR staff to get overwhelmed and fall behind when it’s busy. It’s a cycle many restoration companies know all too well. Finding the right team size and solutions to mitigate workload fluctuations can be challenging, but it’s essential to lowering your team’s turnover rate.
At many restoration companies, claims billing is one of the most important roles in the business, but it isn’t the flashiest role. Restoration issuance billing team members aren’t out in the field on jobs or bringing in new leads. It’s easy to see them as “back office” support and for their work to get overlooked. For some accounts receivable employees, feeling undervalued can be the last straw that pushes them out the door.
It’s important to understand that your business doesn’t survive without cash flow. Contractors who don’t understand the value of recognizing their restoration claims billing team often end up paying the price in turnover.
There’s no silver bullet, but some things can help. Creating clear billing processes, investing in training, and supporting your restoration insurance billing team through the inevitable carrier pushback goes a long way. So does making your workload more manageable through smart tools and systems that reduce the time and effort it takes to chase a claim. Read more of our tips for keeping your claims billing team happy.
But if you feel stuck, there’s another option: you can outsource your restoration claims management to a company that’s already built the systems, tools, and team for you.
At One Claim Solution, we’ve spent nearly a decade building and refining a restoration insurance billing team that thrives where others burn out. We’ve created a claims billing operation that can flex with your job volume, handle the tough adjusters, and allow contractors to skip the hassle of internal turnover altogether. Let us take the back-office burden off your plate so you can focus on doing what you do best: helping people recover from property damage disasters. Reach out to One Claim Solution today.